The Mildred Franks Foundation

From Vision to Reality.....
TMFF
ABOUT US
HOME
WOVEN JOURNEY
VIOLENCE PREVENTION
SCHOOLS
HIV/AIDS
WORLD AIDS DAY 2009
TMFF STORE
PICTURES
PICTURES2
STUDENTS
FASHION DESIGN
MERCHANDISING
Apparel and Accessories
Arts Graphics and Illustr
THE INTERNET PUBLIC LIBRA
MUSIC
ART & DESIGN PROGRAM
DONATION PROGRAM
EVENT CALENDAR
SITE MAP
CONTACT US
NEFE High School Financia

Merchandising

 

MARKETING
AND VISUAL MERCHANDISING

Goals of Instruction:

 

This career and technical education program is a unique business and marketing program developed on one of the themes of TMFF, which is fashion.

The program includes courses in marketing, computer technology, visual communications, as well as courses specifically related to the world of fashion such as apparel and accessories and merchandise presentation. This career and technical major seeks to provide our youth with a variety of courses and experiences that will familiarize them with the numerous career paths available to people skilled in the merchandising and marketing of fashion and fashion related products and services. Our youth  will be made aware of opportunities in window display, exhibition design, retailing, wholesaling, product development and advertising.

Students also take a Retail Marketing lab, where they experience first hand how to operate a small business, our fashion boutique store.

MARKETING AND VISUAL MERCHANDISING

Business Law:

Through the study of Business Law, Our teens will learn that law is a moving force in our society, and it reflects the changes that take place in society’s ideals, goals and values. This course will introduce our teens to the important role that law plays in personal, family, business and occupational pursuits. The teens completing this course will demonstrate an understanding of: law and law enforcement as it affects business pursuits.

Business Communication

Business Communications encompasses the basic elements of communication. In this course, emphasis will be placed on language arts and critical thinking skills that will enable the youth to write for different kinds of business situations as well as transfer these skills to writing activities in other subject areas. This will be divided into four content areas: Communication and Human Behavior, Language Skills, Written Communication (Compositional Skills), and Oral Communication. Writing and speaking are incorporated into each of the content units. our teens will be given numerous opportunities to demonstrate their oral communication skills and to improve these skills. They will also be given many opportunities to work in small group activities in which they will assume various roles in the group and then report to the whole group. Stress will also be placed on the development of conversational skills which will lead to more effective interaction with others.

 

Introduction to Visual Merchandising:

Introduction to Visual Merchandising presents an overview of visual merchandising, and introduces students to the various ways in which visual merchandising is used in business.

The student completing this course will demonstrate an understanding of:
· The vocabulary associated with visual merchandising
· Why visual merchandising is so important in today’s economy
· Trade organizations within the industry
· careers and fields related to visual merchandising.

This is a required course for all students planning to pursue a career major in Visual Merchandising.

 Marketing Lab

Description:

Marketing Lab is a practicum in which our youth learn all aspects of retail merchandising while working in a real, physical retail environment of a youth ran TMFF boutique. Teens, under the guidance of TMFF staff, operate the Fashion Boutique. They will explore retailing as they learn the responsibilities of managers, buyers, sales associates, stock and display persons, cashiers, gift wrappers, and clerical workers.

Our youth  assess the customer base in the community and determine what items to purchase. They then purchase these items in the wholesale market place. As our youth  go out to the wholesale market to do buying, they are forced to communicate with wholesalers by explaining the purpose of the Boutique. SThe youth make buying trips frequently and can selectively choose merchandise that their fellow peers  might buy. Should merchandise prove defective, the youth  must return them to the source to obtain an exchange.

 When our youth work in the Boutique, they will experience working cooperatively with other outh, employ customer service techniques, and calculate wholesale, retail, sales discounts, and general pricing techniques. Our teens will learn first hand what occurs in attempting to make a sale. They begin to understand the responsibilities involved in running a retail establishment, and learn what problems manufacturers and wholesalers must face in their respective places in the marketing systems. They will also become more astute in future buying decisions.